POPULATION INTELLIGENCE · STIMULUS PRESSURE-TESTING

Pressure-test any creative, concept, or deck before you ship.

Upload a creative, product mockup, policy draft, pitch deck, or document. A representative panel — drawn fresh from the same Pew-calibrated population that powers Pulse — reacts and explains why, with cohort breakdowns, expert lenses, and an executive summary. Findings in under three minutes.

Start screening →Pulse instead

35–400 PANELISTS FROM AN 8B-PERSON MODEL·4–6 EXPERT LENSES·24 MARKETS

SCREENING ROOM vs PULSE

Screening Room

Pulse

Moderated qualitative creative evaluation

Quantitative sentiment research

Video and static stimuli, native observation

Text propositions, documents, images

Anti-sycophancy layer on every respondent

Independent respondent voting

Expert analyst lenses and Strategy Panel layer

Direct aggregation, no moderator layer

Three analysis depths

Single depth

Executive summary with demographic partitioning

Sentiment distribution and crosstabs

HOW IT WORKS

  • I

    Upload the stimuli

    One stimulus for a solo evaluation, or up to 4 (video, image, or design variants, depending on plan) for a ranked comparison. Side-by-side preview prior to fielding.

  • II

    Select analysis depth

    Quick Review for directional signal, Balanced Insight for moderated expert review, Deep Review for premium evaluation.

  • III

    Define the audience

    Starter templates across 24 markets, or build a custom segment by country, age, gender, income, education, and political leaning.

  • IV

    Review the findings

    Ranked verdict, respondent-level reasoning, expert analyst reports, and a client-ready executive summary.

APPLICATION DOMAINS

  • Creative & advertising

    Pre-field ads, social assets, brand identity, packaging, and content formats before media commitment.

  • Product testing

    Surface reactions to mockups, prototypes, feature concepts, pricing pages, and onboarding flows.

  • Policy & legislation

    Pressure-test draft legislation, public initiatives, regulatory changes, and public-health messaging.

  • Communications

    Stress-test press releases, crisis statements, ToS revisions, and internal announcements.

  • Pitch & narrative

    Evaluate investor decks, fundraise narratives, and sales materials against comprehension and conviction.

  • Editorial & content

    Field op-eds, scripts, educational content, and trailer cuts before publishing or production.

THREE DEPTHS OF ANALYSIS

Directional screening instrument

Quick Review

$0.88

~45 seconds

  • ✓35 respondents observing the stimulus natively (100%)
  • ✓Native multimodal observation — respondents watch the actual creative
  • ✓Pre-field Creative Reader: tone and device diagnostic
  • ✓400-word panel verdict memo
  • ✓Recommended for: early-stage hypothesis tests, directional cuts

35 respondents at $0.025 each

RECOMMENDED

Moderated qualitative evaluation

Balanced Insight

$7.50

~2 minutes

  • ✓150 respondents, 93% native observation (140 native + 10-member Strategy Panel)
  • ✓Four expert analyst lenses (Visual & Production, Message & Brand, Emotional & Cultural, Tone & Creative Device)
  • ✓Analyst-grade 1,100-word executive summary
  • ✓Demographic partitioning with device-comprehension split
  • ✓Recommended for: launch-candidate evaluation, message testing, packaging trials

150 respondents at $0.05 each + 4 expert analytic lenses + strategic memo

High-stakes premium evaluation

Deep Review

$40.00

~5 minutes

  • ✓400 respondents, 94% native observation (census-grade statistical power)
  • ✓Six expert analyst lenses (adds Competitive & Market, Behavioral & Conversion)
  • ✓Three-round moderated debate across 20 senior-analyst respondents
  • ✓Extended 2,700-word strategic review with open questions and confidence statement
  • ✓Three complimentary post-study follow-up questions ($0.25 each thereafter)
  • ✓Client-ready PDF deliverable
  • ✓Recommended for: final launch decisions, high-spend campaigns, board-level creative review

400 respondents at $0.10 each + 6 expert lenses + 20-respondent debate round + follow-up session

Commission creative research before the spend.

Traditional qualitative panels cost $20,000 and four weeks. Field a moderated Screening Room study against a census-grounded panel in under three minutes, from $0.025 per respondent (by tier).

Commission a study →