POPULATION INTELLIGENCE · STIMULUS PRESSURE-TESTING

Pressure-test any creative, concept, or deck before you ship.

Upload a creative, product mockup, policy draft, pitch deck, or document. A representative panel — drawn fresh from the same Pew-calibrated population that powers Pulse — reacts and explains why, with cohort breakdowns, expert lenses, and an executive summary. Findings in under three minutes.

Start screening →Pulse instead

35–400 PANELISTS FROM AN 8B-PERSON MODEL·4–6 EXPERT LENSES·93.3% PEW-CALIBRATED CROWD

THREE DEPTHS OF ANALYSIS

Quick Review

Directional screening instrument

$0.88~45 seconds

✓35 respondents observing the stimulus natively (100%)
✓Native multimodal observation — respondents watch the actual creative
✓Pre-field Creative Reader: tone and device diagnostic
✓400-word panel verdict memo
✓Recommended for: early-stage hypothesis tests, directional cuts

35 respondents at $0.025 each

RECOMMENDED

Balanced Insight

Moderated qualitative evaluation

$7.50~2 minutes

✓150 respondents, 93% native observation (140 native + 10-member Strategy Panel)
✓Four expert analyst lenses (Visual & Production, Message & Brand, Emotional & Cultural, Tone & Creative Device)
✓Analyst-grade 1,100-word executive summary
✓Demographic partitioning with device-comprehension split
✓Recommended for: launch-candidate evaluation, message testing, packaging trials

150 respondents at $0.05 each + 4 expert analytic lenses + strategic memo

Deep Review

High-stakes premium evaluation

$40.00~5 minutes

✓400 respondents, 94% native observation (census-grade statistical power)
✓Six expert analyst lenses (adds Competitive & Market, Behavioral & Conversion)
✓Three-round moderated debate across 20 senior-analyst respondents
✓Extended 2,700-word strategic review with open questions and confidence statement
✓Three complimentary post-study follow-up questions ($0.25 each thereafter)
✓Client-ready PDF deliverable
✓Recommended for: final launch decisions, high-spend campaigns, board-level creative review

400 respondents at $0.10 each + 6 expert lenses + 20-respondent debate round + follow-up session

HOW IT WORKS

Upload the stimuli

Two to five stimuli: video, image, or design variants. Side-by-side preview prior to fielding.

Select analysis depth

Quick Review for directional signal, Balanced Insight for moderated expert review, Deep Review for premium evaluation.

Define the audience

Starter templates across 23 markets, or build a custom segment by country, age, gender, income, education, and political leaning.

Review the findings

Ranked verdict, respondent-level reasoning, expert analyst reports, and a client-ready executive summary.

APPLICATION DOMAINS

Creative & advertising

Pre-field ads, social assets, brand identity, packaging, and content formats before media commitment.

Product testing

Surface reactions to mockups, prototypes, feature concepts, pricing pages, and onboarding flows.

Policy & legislation

Pressure-test draft legislation, public initiatives, regulatory changes, and public-health messaging.

Communications

Stress-test press releases, crisis statements, ToS revisions, and internal announcements.

Pitch & narrative

Evaluate investor decks, fundraise narratives, and sales materials against comprehension and conviction.

Editorial & content

Field op-eds, scripts, educational content, and trailer cuts before publishing or production.

SCREENING ROOM vs PULSE

Screening Room

✓Moderated qualitative creative evaluation
✓Video and static stimuli, native observation
✓Anti-sycophancy layer on every respondent
✓Expert analyst lenses and Strategy Panel layer
✓Three analysis depths
✓Executive summary with demographic partitioning

Pulse

—Quantitative sentiment research
—Text propositions, documents, images
—Independent respondent voting
—Direct aggregation, no moderator layer
—Single depth
—Sentiment distribution and crosstabs

Commission creative research before the spend.

Traditional qualitative panels cost $20,000 and four weeks. Field a moderated Screening Room study against a census-grounded panel in under three minutes, from $0.025 per respondent (by tier).

Commission a study →