POPULATION INTELLIGENCE · AD-PERFORMANCE PREDICTION

Pick your winning creative before you spend.

Upload 2–4 ad variants, set Meta-style targeting, and the same synthetic panel — drawn from a calibrated population model — makes a forced choice between them. You get a ship / tied / rework verdict with paired statistics, cohort flips, and the panel's own words on why. Catch the dud before the auction does.

Test an ad→Meet the crowd

8B-PERSON POPULATION MODEL·WORDSTREAM 2024 BENCHMARKS AS CONTEXT·SAME-PANEL PAIRED COMPARISON · 95% WILSON CIs

WHAT YOU GET BACK

A verdict you can act on, preference shares with honest error bars, cohort flips, and clustered creative direction — plus the verbatim reasons each respondent gave you.

  • THE VERDICT

    Ship it, tied, or rework.

    Run 2–4 variants and every panelist sees all of them (in randomized order) and picks the one they'd actually tap — or neither. The report leads with a one-line call backed by a paired sign test: because the same person judged every variant, persona noise cancels and ~100 panelists give you real decision power.

  • PREFERENCE + PULL

    Shares with honest error bars.

    Preference share per variant with 95% Wilson confidence intervals, plus a 0–100 Pull Index from each panelist's 0–10 tap-likelihood scores. These are indexes by design — the panel measures which creative wins and by how much, and never dresses that up as a real-world CTR.

  • COHORT FLIPS

    Where the winner changes.

    Preference broken out by age, gender, income, and interest — with the flips called out explicitly: 'B wins overall, but women 25–34 pick A at 61%.' If a flipped segment is your actual buying audience, that row matters more than the headline.

  • CREATIVE DIRECTION

    What to fix, in their words.

    Every panelist names the strongest thing the winning ad did and what sinks the weakest — clustered into 3 strengths and 3 weaknesses per variant, with the raw verbatim quotes underneath. When the verdict is 'rework', the why-neither reasons are the brief.

HOW IT WORKS

  • STEP 1

    Upload your variants

    2–4 images or videos — images up to 10 MB, videos up to 100 MB. A vision pass reads each creative once — category, tone, appeal, hook strength, brand timing — and every panelist reacts to all of them in randomized order.

  • STEP 2

    Configure targeting

    Geography, age range, gender, income tier, IAB Tech Lab interest taxonomy. Live debounced reach estimate as you build the audience.

  • STEP 3

    Pick the platform

    Meta Feed, Reels, Stories — the panel judges your creative in placement context. TikTok placement coming soon.

  • STEP 4

    Read the verdict

    Ship / tied / rework with a paired sign test, preference shares with 95% Wilson CIs, cohort flip callouts, clustered strengths and weaknesses, verbatim quotes.

WHAT TO USE ADS LABO FOR

  • Creative pre-flight

    Test 2–4 ad variants on the same panel before committing media spend. Get a defensible winner with paired statistics and the reasons why.

  • Hook iteration

    Iterate on first 3 seconds of video, opening lines, scroll-stopper imagery. Pit every cut against the incumbent and keep the one the panel picks.

  • Audience targeting validation

    Compare preference across cohorts before launching the campaign. Catch mis-targeted creative before it hits the auction.

  • Geographic / language splits

    Test the same variants across 24 market-level audiences. Catch when an ad reads great in the US but lands flat in Singapore.

  • Platform fit

    Reels vs Stories vs Feed. Each placement carries different attention norms; the panel judges your creative in placement context.

  • Kill the dud early

    When the panel picks 'neither', that's the cheapest bad news you'll ever buy — a rework signal before the auction charges you for it.

PANEL SIZES

Larger panels tighten confidence intervals and let cohort cells reach statistical significance.

100 respondents · $0.015 each

Quick Test

$1.50

Directional read for early creative iteration.

  • ·Up to 4 variants on the same panel — same price as one
  • ·Verdict + preference shares with Wilson CIs
  • ·Cohort breakdowns by age, gender, income, top interest
  • ·Per-respondent pricing at $0.015 — pick any panel size
Run a Quick Test→
STANDARD

300 respondents · $0.015 each

Standard Lab

$4.50

Production-grade pre-flight decision.

  • ·Paired sign test reaches significance on real gaps
  • ·Full cohort tables + winner-flip callouts
  • ·Clustered creative direction per variant
  • ·Ranked verbatim quotes: praise, criticism, why-neither
Field a Standard Lab→

500 respondents · $0.015 each

Deep Test

$7.50

High-stakes campaigns, statistically sturdy.

  • ·Maximum confidence-interval tightness
  • ·Cohort cells reach significance individually
  • ·Full creative-features extraction in the report
  • ·Single-creative mode also available (pull index + cohorts)
Run a Deep Test→

Stop spending on ads you haven’t pre-flighted.

Quick Test from $1.50 (100 respondents at $0.015 each). Sign up free, no card. $5 wallet credit on signup.

Get started free→Meet the crowd