POPULATION INTELLIGENCE · OPINION MEASUREMENT
Ask the crowd. Get answers.
Vote, debate, or compare across 20–1,000 census-grounded respondents drawn fresh from a calibrated 8B-person population model. Sentiment distributions, demographic crosstabs, verbatim quotes — averaging 3.36pp from Pew on the political-typology benchmark. Median fielding time under two minutes.
THREE INSTRUMENTS
Pick how the crowd should respond. Same persistent population, three ways to query it.
INDEPENDENT VOTE
Quantitative sentiment.
Each respondent answers independently — no inter-agent influence. Output aggregates to a sentiment distribution, demographic crosstabs, and verbatim excerpts. Ideal when you need fast, clean directional signal across a population.MODERATED DEBATE
Deliberative qualitative.
Respondents argue positions across rounds with a coordinator agent summarizing each round and tracking position shifts. Minority views are preserved and surfaced. The output documents how opinions evolved, not just where they landed.COMPARISON
Structured ranking.
Two to 10 options, depending on plan, are evaluated against your brief. Respondents rank from their persona context, values, and category knowledge. Ranked-choice aggregation produces a ranked verdict with attributed reasoning per option.
HOW IT WORKS
STEP 1
Write your question
Plain language. Yes/no, ranking, open opinion — the moderator agent reframes it into a structured research brief before fielding.STEP 2
Pick a mode
Independent Vote for clean signal, Moderated Debate for deliberation, Comparison for ranked verdicts across 2–10 options (by plan).STEP 3
Define the audience
Starter templates across 24 markets, or build a custom segment by country, age, gender, income, education, and political leaning.STEP 4
Review the findings
Sentiment distribution, demographic crosstabs, key arguments, dissenting minority, verbatim respondent excerpts. PDF and JSON export.
WHAT TO USE PULSE FOR
E-commerce product selection
Validate product selection, pricing, and positioning for new SKUs against the target shopper before procurement commitment.Pre-launch market reads
Measure sentiment on a feature, brand direction, or campaign idea across 200–1,000 respondents in minutes — not weeks.Pricing research
Test fairness, willingness-to-pay, and tier preference across demographic cohorts. Compare pricing models with the Comparison instrument.Messaging & positioning
A/B/C/D headlines, taglines, and value propositions. Get verbatim reasoning on which language resonates with which segment.Policy & strategy
Stress-test board decisions, regulatory positioning, and public-facing comms before they ship. Moderated Debate surfaces the dissent.Drift detection
Re-field the same instrument as the world moves. Each study draws a fresh, independent sample — drift comes from real-world shift, not from the same panel changing its mind.
PANEL SIZES
Priced per study, metered against your wallet. Larger panels improve confidence intervals and unlock cohort breakdowns.
20 respondents · $0.02 each
Quick Read
$0.40
Directional signal in about two minutes.
- ·Independent Vote, Debate, or Comparison
- ·Sentiment distribution + key arguments
- ·Verbatim respondent excerpts
- ·PDF + JSON export
200 respondents · $0.02 each
Standard Pulse
$4.00
Statistically sturdy with cohort breakdowns.
- ·All three instruments available
- ·Demographic crosstabs (age / gender / income / region)
- ·OCEAN + ideology splits when relevant
- ·10 included follow-up questions to the panel
500 respondents · $0.02 each
Deep Read
$10.00
Tighter confidence intervals across every cohort.
- ·Sub-3pp margin of error on the headline result
- ·Stable cohort breakdowns down to ~50 per slice
- ·Full demographic + behavioral crosstabs
- ·Pro plan or higher
Field your first Pulse in about two minutes.
Sign up free, no card. $5 wallet credit gets you about 12 Quick Reads. Or connect your AI agent and field a Pulse from there.