POPULATION INTELLIGENCE · OPINION MEASUREMENT

Ask the crowd. Get answers.

Vote, debate, or compare across 20–1,000 census-grounded respondents drawn fresh from a calibrated 8-billion-person population model. Sentiment distributions, demographic crosstabs, verbatim quotes — within 4pp of Pew on the political-typology benchmark. Median fielding time under two minutes.

Run your first Pulse free →Pulse via API

n=20–1,000 RESPONDENTS · DRAWN FRESH FROM AN 8B-PERSON MODEL · 91.9% PEW PARITY

THREE INSTRUMENTS

Pick how the crowd should respond. Same persistent population, three ways to query it.

INDEPENDENT VOTE

Quantitative sentiment.

Each respondent answers independently — no inter-agent influence. Output aggregates to a sentiment distribution, demographic crosstabs, and verbatim excerpts. Ideal when you need fast, clean directional signal across a population.

IDEAL FOR · Message testing · Pricing research · Naming · Concept validation · Rapid directional reads

MODERATED DEBATE

Deliberative qualitative.

Respondents argue positions across rounds with a coordinator agent summarizing each round and tracking position shifts. Minority views are preserved and surfaced. The output documents how opinions evolved, not just where they landed.

IDEAL FOR · Policy research · Strategic decisions · Controversial positioning · Board-level evaluation

COMPARISON

Structured ranking.

Two to five options are evaluated against your brief. Respondents rank from their persona context, values, and category knowledge. Borda aggregation produces a ranked verdict with attributed reasoning per option.

IDEAL FOR · A/B/C concept tests · Pricing tier comparisons · Headline / subject-line tests · Product selection

HOW IT WORKS

STEP 1

Write your question

Plain language. Yes/no, ranking, open opinion — the moderator agent reframes it into a structured research brief before fielding.

STEP 2

Pick a mode

Independent Vote for clean signal, Moderated Debate for deliberation, Comparison for ranked verdicts across 2–5 options.

STEP 3

Define the audience

Starter templates across 25 countries, or build a custom segment by country, age, gender, income, education, and political leaning.

STEP 4

Review the findings

Sentiment distribution, demographic crosstabs, key arguments, dissenting minority, verbatim respondent excerpts. PDF and JSON export.

WHAT TO USE PULSE FOR

E-commerce product selection

Validate product selection, pricing, and positioning for new SKUs against the target shopper before procurement commitment.

Pre-launch market reads

Measure sentiment on a feature, brand direction, or campaign idea across 200–1,000 respondents in minutes — not weeks.

Pricing research

Test fairness, willingness-to-pay, and tier preference across demographic cohorts. Compare pricing models with the Comparison instrument.

Messaging & positioning

A/B / C / D headlines, taglines, and value propositions. Get verbatim reasoning on which language resonates with which segment.

Policy & strategy

Stress-test board decisions, regulatory positioning, and public-facing comms before they ship. Moderated Debate surfaces the dissent.

Drift detection

Re-field the same instrument as the world moves. Each study draws a fresh, independent sample — drift comes from real-world shift, not from the same panel changing its mind.

PANEL SIZES

Priced per study, metered against your wallet. Larger panels improve confidence intervals and unlock cohort breakdowns.

20 RESPONDENTS · $0.01 EACH