Metered billing on a calibrated 8-billion-person population model. Account plans modify the per-call rate, unlock larger panels, and raise API rate limits. Free accounts ship with a $5 wallet credit and a sandbox API key — no card.
8B-PERSON POPULATION MODEL · 91.9% PEW PARITY · METERED BILLING
Each study debits the per-call price from your wallet. Pro and Max plans apply automatic discounts on top.
20 RESPONDENTS · $0.01 EACH
$0.20
Directional sentiment in under 90 seconds. Vote, debate, or compare.
MOST POPULAR
200 RESPONDENTS · $0.01 EACH
$2.00
Statistically sturdy with full demographic crosstabs and OCEAN splits.
500 RESPONDENTS · $0.01 EACH
$5.00
Sub-3pp margin of error on the headline result. Stable cohort breakdowns. Pro plan or higher.
35 RESPONDENTS · $0.025 EACH
$0.88
Early-stage hypothesis testing on a creative or product mockup.
MOST POPULAR
150 RESPONDENTS · $0.025 EACH
$3.75
Standard creative evaluation with senior-analyst lens and executive report.
400 RESPONDENTS · $0.025 EACH
$10.00
Six expert lenses, three-round moderated debate, extended exec summary.
100 RESPONDENTS · $0.015 EACH
$1.50
Directional CTR / CVR read for early creative iteration.
MOST POPULAR
300 RESPONDENTS · $0.015 EACH
$4.50
Production-grade pre-flight with full cohort tables and verbatim quotes.
500 RESPONDENTS · $0.015 EACH
$7.50
High-stakes campaigns. Maximum CI tightness and geographic micro-cohorts.
Plans modify the per-call rate, unlock larger panels, and raise API rate limits. They stack with per-study pricing — they don’t replace it.
PAY-AS-YOU-GO
$0
PAY-AS-YOU-GO
$5 welcome credit on signup
RECOMMENDED
PER MONTH
$25
PER MONTH
$25/mo wallet credit (non-refundable)
PER MONTH
$100
PER MONTH
$100/mo wallet credit (non-refundable)
WORKED EXAMPLE
FREE · $0/MO
$5 welcome credit ≈ 25 Quick Reads or 5 Quick Reviews. 20-respondent panel cap.
Best for evaluating
PRO · $25/MO
$25/mo wallet credit ≈ 12 Standard Pulses, or 6 Balanced Insights, or 5 Standard Labs. 500-respondent cap.
Best for indie + small teams
MAX · $100+/MO
$100/mo wallet credit ≈ 50 Standard Pulses, 16 Balanced Insights, or 22 Standard Labs. 750-respondent cap.
Best for agencies + F500
Per-respondent. $0.01/respondent for Pulse, $0.025 for Screening Room, $0.015 for Ads Labo. Pulse Debate adds rounds: each of the first five rounds costs the base rate, rounds 6 onward are half rate. The price you see on the slider is exactly what your wallet is debited.
Studies are debited from a prepaid wallet, like a phone-credit balance. Free accounts get $5 of welcome credit at signup; Pro and Max top up monthly with a wallet credit grant. Wallet credit is non-refundable but rolls over while subscribed.
The next study is paused with a clear message and a top-up link. We never overdraw, and we never auto-charge unless you opt in to auto-top-up in your account settings.
Bigger monthly wallet credit, larger panel caps (Pro: 500, Max: 750 respondents), higher API rate limits, plus PDF/CSV exports on Pro and SSO/invoicing on Max. Per-respondent pricing is the same across all plans — the value is in the credit grant + capacity, not a per-study discount.
Yes. Every Free account gets a sandbox API key — rate-limited to 5 requests per minute, capped at 20-respondent panels per call, no card required. Pro and Max unlock production rate limits and larger panels.
Yes. Pro and Max are month-to-month. Cancel from your account settings; your remaining wallet balance stays available until exhausted, but the monthly credit stops accruing.
$5 welcome credit on signup. No card. Cancel any time.