FOCUS GROUPS

AI focus group tools. A census panel.

MCP is on every plan, Free included. A product team fields a concept, a headline, a price, or a mockup against a census-grounded panel that disagrees with itself.

WHO IT IS FOR

Synthetic focus group software an agent can call.

CrowdOS is synthetic focus group software. MCP is on every plan, Free included. Each respondent is a persistent persona sampled from census distributions. The panel disagrees with itself.

A concept goes to Pulse. A headline goes to Pulse Comparison. A price goes to Van Westendorp or Gabor-Granger. A mockup or a deck goes to Screening Room. An ad goes to Ads Labo.

WHAT CROWDOS FIELDS

The same studies run in the browser and from an agent.

  • 01

    MCP on every plan, Free included.

    An AI agent calls run_focus_group, run_debate, compare_options, estimate_reach, preview_cost and the rest of the study tools. Free is up to 20 respondents, 5 requests a minute and a $5 monthly MCP spend ceiling. Pro is 500 respondents, 30 requests a minute and $500. Max is 1,000 respondents, 120 requests a minute and $2,500. Pricing instruments and MaxDiff are on Pro and Max. The REST API is Enterprise-only. Studies draw the wallet at the same rates as the web: Pulse at $0.02 a respondent, Screening Room from $0.025, Ads Labo at $0.015. A small focus group costs about $0.40.
  • 02

    A census panel that disagrees.

    Each respondent is a persistent persona sampled from census distributions, with a demographic identity that survives across studies. The panel disagrees with itself. One model role-playing a panel is one voice.
  • 03

    The studies CrowdOS already sells.

    Pulse is a vote, a debate, or a comparison. Screening Room pressure-tests a creative, a concept, or a deck. Ads Labo is a forced choice among two to four ad variants. Van Westendorp and Gabor-Granger read a price. MaxDiff orders messages, claims, reasons or criteria, on Pro and Max.

THE OPINION BENCHMARK

The published opinion benchmark.

On the Pew opinion benchmark, the crowd's opinion distribution matches published polling at 93.3% parity, with a mean absolute error of 3.36 percentage points and a Pearson r of 0.984. That figure measures opinion. Creative ranking against a live campaign is a separate measurement.

Read the benchmark ledger · The methodology

THE CROWD

Census distributions, then the question.

The crowd is drawn from census distributions across 24 markets.

WHERE THIS FITS

The same crowd, asked a different question.

Pulse, Screening Room, Ads Labo and the pricing instruments run on this crowd. MCP is on every plan, Free included.

FAQ

What are AI focus group tools?

CrowdOS is synthetic focus group software an agent can call. MCP is on every plan, Free included. The panel is drawn from census data and disagrees with itself. Pulse reads a concept. Screening Room reads a mockup or a deck. Ads Labo reads two to four ad variants.

Which study does a product team field?

A concept goes to Pulse. A headline goes to Pulse Comparison. A price goes to Van Westendorp or Gabor-Granger. A mockup or a deck goes to Screening Room. An ad goes to Ads Labo, a forced choice among two to four variants. The MCP server runs the same studies on every plan, Free included.

Ask the crowd from the agent you already use.

MCP is on every plan, Free included. The panel disagrees with itself.